Jonathan Lin

Jonathan Lin is a brand transformation designer and strategist who builds naming, logo, and identity systems that help businesses scale with clarity and purpose. His work combines strategic insight with systematic design, from corporate identity and brand architecture to the mark itself.

Born and based in New York, Jonathan earned his BFA in Communications Design from Pratt Institute, with dual minors in Strategic Design Innovation and Entrepreneurship.

Jonathan’s work spans healthcare, civic, and tech. Recent projects include the identity refresh for SWSH, featured on Brand New, and the rebrand of the Utica Public Library. His work has been recognized by Graphis (3×) and GDUSA (4×), and featured in Packaging of the World.

At New Studio Partners, Jonathan leads the development of brand systems rooted in strategy, structure, and long-term business impact, helping organizations navigate change and grow with purpose.